Wednesday, May 6, 2015

#EkNayiLeague- New trending on Twitteratti

With the IPL going on and seeing Kapil Dev on Extra Innings and occasionally in the commentator box, who would have thought that the man would be playing a new game online. Yes, for the past week or so, twitter is the new playground for India's first world cup winning skipper. The buzzword on twitter for the past few hours has been #EkNayiLeague. Under this handle we see the great Indian all-rounder Kapil Dev imploring people to play with brain and not their heart. Well, seems intriguing but it's excruciating to wait for the unraveling of the actual phenomenon this nayi league would be. So, I try to decipher some possible meanings from what the twitter reactions have been-

Some say, it's some singing contest, probably bathroom singing contest or a product launch. It could well be a team that Kapil is forming for initiating some philanthropy. But then, he says dimaag se khelo dil se nahin. So, that seems unlikely. Well, it certainly needs to some online related stuff becaus Kapil paaji has joined twitter specifically to market this. So, the possibilities are endless, infinite, unending.

Heads up here is that Kapil Dev joined twitter two weeks ago and has been urging people to follow him and guess the meaning of this "Nayi League". There are some four videos on You tube where ?Kapil picks up stalwarts from different fields like Sania Mirza, Kapil Sharma, MS Dhoni and Yuvraj Singh and lauds them for their contribution to the nation and society in general. But, he reminds them fleetingly to think from the brain and not the heart. Well, that seems to be the marketing mantra of this whole phenomenon. The fact that he mentions people in all the videos who have risen up to the pedigree of national celebrities indicates that this novel league might also feature people competing in a sport, maybe cricket (because of Kapil's presence)  for some prize ala Kaun Banega Crorepati. But, surely certainty cannot be established. Lots of head scratching. Some quotes have definitely succeeded to capture my imagination-

Dil Se Khela toh Hit Wicket

Dil Se Khela toh aapki Googly



Whatever it is, the fervor on twitter is amazing and it has managed to garner a lot of attention from all quarters of the country. It's distinctive quality of the brain vs heart philosophy has kept everryone on the edge. The twitter debut of Kapil Dev has certainly been a hit and he continues to charm us with his antics in the videos which would soon be telecasted on television. Waiting impatiently for the launch of the Ek Nayi League campaign.



In case, you're able to decipher the meaning of this, please jot down your answers at www.eknayileague.com and earn yourself an opportunity to win 1 Lakh rupees. Keep Guessing. But sambhal ke, "Dil se khela, toh Hit Wicket.

Also, don't forget to follow Kapil sir on Twitter. His handle is @therealkapildev . Follow updates for more news on #EkNayiLeague

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